Welcome to Black Friday week. It’s all the rage: deals, discounts, and limited-time offers.

But while the whole world cuts down on prices, we felt the need to do something bold - to share a message desperately needed:

You can’t cut corners in cybersecurity.

This year alone, CVEs rose 15% from last year (more than 85 per day) and cyberattacks jumped 30% in Q2 alone.

Here at Ethiack, we keep repeating the same truth: cybersecurity is a continuous process. Teams need more resources and better tools that can help them cover more ground.

The impact of attacks can be gigantic. Beyond the immediate damage, regulatory scrutiny is rising with directives such as DORA and NIS2. Yet, cybersecurity budgets grew only 8% this year, a sharp drop from last year’s double-digit increases.

We need a reverse Black Friday in cybersecurity.

• Instead of wringing for resources, we need to invest in effective tools. It’s what will make us more resilient.
• Instead of pushing for discounts, we must accept that secure technology comes at a price. It’s a long-term investment, not a cost.
• Instead of settling for cheap pentests, we should trust the best hackers to test our systems. It’s pricey, but it prevents the worst.

Organization leaders need to understand that secure technology powers our world. It builds trust in society and safeguards our privacy. Organizations are more interconnected than ever due to their complex supply chains. If one domino falls, others are bound to follow.

It’s time to value security and those who provide it.

Because even though security has a price, it is also priceless.